HP mosaic technology. Opportunities for packaging personalization
HP Mosaic is a unique digital print personalization technology that allows you to create an unlimited number of designs in a single print run. It is based on vector templates that are converted to new layouts using a random generator. As a result, we get an unlimited number of label design variations in one print run.
Mosaic is a software application developed at HP Indigo specifically for mass packaging personalization. Let's find out why you need personalization.
Packaging is often the main factor when buying – the consumer makes a decision when they see the package they like on the shelf. One of the options for improving the effectiveness of packaging can be its personalization. Today, in marketing and sales in general, personalization of packaging and printed materials is relevant.
Why should a manufacturer use HP Mosaic technology?
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Due to the unique label design, interest in your product will increase, your product will be more recognizable among customers
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Adding premium quality to your product - the opportunity to create a unique limited line
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A limited edition creates an artificial deficit, which increases the level of sales
From a marketing point of view, personalization will be a winning option to encourage consumers to buy. Imagine-you saw on the shelf cereal or chips, a bar, a bottle of water, on the packaging of which your name is written, and all the products of the same line on the shelf are different. There are no duplicate options. You will definitely be attracted to such a product, you will want to buy it. The buyer gets the feeling that the product is made especially for them. It is personalized for a specific consumer.
How it worksHP Mosaic?
Technology HP Mosaic it takes the vector layout templates created by the designer for printing as a basis and dynamically transforms them by a random combination of basic transformations – rotation, movement, scaling. Each layout will be random and unique. This is similar to artificial intelligence technology, which is currently at the peak of popularity among designers and artists. The more vector templates the designer makes for the layout, the more complex and individual variations you can get in the end.
Let's use modern and effective technologies together. Our Digital label roll printing equipment HP Indigo supports the technology HP Mosaic. Together, we can create unforgettable designs for your packaging that will bring you sales and customer loyalty. If you have any questions, please contact us by email upakovka@peshta.ru, call by phone +7 (3412) 400-200 or leave an online request for payment or a test batch on the site. We work for the benefit of your business.
