Why IML technology is destined to improve your customer loyalty and lure new customers:
In-mold labels are used in the food industry, for pharmaceuticals, construction materials, fertilizers, household and garden goods. This is a powerful marketing and advertising tool helping to strengthen brand positions, grab a wider market share and boost sales.
Better branding & sales
Stylish, bright IML labels will catch customer attention and stand out on the shelf.
Workable & healthy
IML labels are resistant to temperature and humidity variations, do not crack/get wet or fade, thus they tick all the boxes for frozen or chilled groceries.
Protection against counterfeit
The innovative IML technology is usually owned by respectable and reputed companies — they will not engage in counterfeit production.
The packaging and in-mold labels are made of compatible materials and are fully recyclable, which opens up new horizons for marketing and improved customer loyalty due to zero waste concept.
Matte, glossy, with selective varnishing, metallized or with "orange peel" effect — the same packaging can feature different materials.
Easy redesign & personalization
No production losses due to redesign — it is enough to replace the old label with a new one on IML equipment.